Modern sports marketers are taking a proactive approach to sponsorship measurement in order to increase brand awareness, have more control over sponsorship assets, and reach new audiences.

In Relo Metrics’ new guide, discover 5 tactics that progressive sports marketers are using to maximize benefits from existing and future partnerships. Brands like Dell Technologies and Stanley Black & Decker detail how they are using data to be agile and deliver on sponsorship objectives.

In the guide, you’ll discover:

How to know which sponsorships are working (and which are not) so you can optimize for ROI at any time
How to validate and grow your sponsorship investments
How to set smarter objectives and KPIs with competitive benchmarking

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