Women’s sports have traditionally lagged behind men’s sports in sponsorship investments and media coverage. However, through the power of social media, female athletes and sports organizations can tell their own stories directly to their massive fan followings. In this workshop, we will dive into the sponsorship value being created in women’s sports and where opportunities exist for brands to get involved.
What to expect in the webinar:
We will look broadly across female athletes and women’s sports and share detailed sponsorship stats from top performers and rising stars, including:
- Social & sponsorship benchmarks for female athletes across different sports
- Which women's sports organizations generate the most fan engagement
- Top brands successfully being promoted across women’s sports
- Examples of top partnerships & campaigns across women’s sports
- Discussion with other brand marketers invested in women’s sports sponsorship
